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Best Betting Sites UK - Top Online Bookmakers 2022

Best Betting Sites in the UK according to

Best Betting Sites Home

What you will find on this page is all the information that you need about the best betting sites in the UK. We have put together our expertise and time to compile a list of the top betting sites and have ranked them based on our personal opinion.

What this important information does is answer a very important and common question. That question is, "Where do you go to find the best betting sites online?" This is something that gets asked a lot, especially by newcomers to the world of online betting.

Bet365 Logo Bet365 Review
William Hill Logo William Hill Review
Paddy Power Logo Paddy Power Review
Sportingbet Logo Sportingbet Review
Betvictor Logo Betvictor Review
Ladbrokes Logo Ladbrokes Review
Bwin Logo Bwin Review

But experienced bettors, who wish to spread their wings and sign up with more than one online bookmaker may ask the very same thing. After all, there is an abundance of betting sites available so how do you narrow it down to pick out the best of the bunch?

The best advice which can be given to people who are looking where to go ,really is to read our reputable reviews, which have been written by our experts. This is something that can help immensely, as it will give you a thorough insight into how an online bookmaker performs with its sportsbook and features.

Our reviews also reveal how a particular bookmaker ranks against others for value in price and promotions. Because there are so many online bookmakers available, visiting each one in person and taking them for a test drive, could be a little long-winded, and that is where the beauty of a bookmaker review guide comes in.

How we review online betting sites for sports

You are visiting a bookmaker for its sportsbook. That is where all of your betting will be done, but it's not the only component of an online betting site. Far from it. While it is the backbone and arguably the most important thing, the odds that are presented within it along with other features all add up to a much bigger product that just the sportsbook itself.

Doing your wagering at an online betting site is an experience. It's not necessarily all about the odds and the variety within the sportsbook. You have to look a little deeper than that, and that is why our bookmaker reviews can help. What other things should be looked at when considering an online betting site?

How about things like customer service, extra features, promotional value and how well a particular bookmaker operates over a mobile platform? These are the aspects of online betting that we have to take into consideration. It's taking a look at the overall bigger picture and putting all the pieces together to see the quality on offer.

Here are some of the key components that we look at when reviewing bookmakers.

Betting Odds & Bet Management

This is one of the most important aspects of service at an online betting site. It is the starting point for our reviews because we have to size up the value of odds. What does that mean exactly? It means that we take a look at things like the bookmaker margins that are in operation as well as how odds at one betting site stands up against another.

Along with that, the overall bet management is assessed. This is where we take a look at how easy it is to manage your bets from your bet slip. The bet slip is where all of the control happens, it is where the stake is played and where bets are customised. But just how easy is it to build multiples? What other features may a betting slip have? This is what we look at in betting odds & bet management.

Betting Markets

No two sportsbooks are the same. While on the surface they are all going to look the same, when it gets down to the nitty-gritty, they aren't. How so you may ask? Well, one online bookmaker may well offer a lot more cricket coverage for example than another one. A leading bookmaker like Bet365 may deliver a wider range of sports themselves.

The world of sports betting does stretch well beyond the major sports like football, tennis, rugby and golf. There are a lot of more niche UK betting markets like handball, futsal, winter sports, ice hockey and a whole wide range of things. If your betting practices encompass these then you are going to want to make sure that your online betting site delivers them.

Another aspect is just how much variety a bookmaker can provide on a single event. If you are looking at a golf tournament and see nothing more than the tournament outright winner market available, maybe that's not enough. Maybe you want more options like winning nationality bets, top 10 finishes, first-round leader and things like that.

You also may want that extensive kind of coverage for your live in-play betting. An example of this is at Bet365 where it is not unusual to find over 100 betting options available on a Premier League football match. It's this kind of variety that allows punters such a rich and varied experience. We consider not only the value of odds in a sportsbook but just how extensive the sportsbook is.

Live In-Play Betting

This is such a top feature at online betting sites that it is worth reviewing all on its own. Think about how betting is done now. A high percentage of wagering online happens through mobile devices and it has gone far beyond the static limitations of computers. This has had a major effect on the growth of live in-play betting.

There is a lot to consider when it comes to reviewing live in-play betting services. First of all, there is variety, just how many sports and markets that a bookmaker applies live in-play betting to. Nowadays it's very common at betting sites to find it on football, tennis, cricket, basketball, golf and a multiple of other sports.

Another aspect of it is market variety, how many live markets a bookmaker opens for a given event. Value of odds in live in-play betting count as well of course, as well as ease of operation. Bookmakers websites are generally pretty quick and efficient to use, and they are backed up with nice graphical interfaces for live in-play betting to help punters.

But when it comes to live in-play betting on mobile devices, you want that quick, uncluttered access to your bets. Whether through an app or a mobile website operation must be smooth and efficient so that you can get your bets down quickly. For our online betting sites reviews, we have considered all angles of live in-play betting.


It is probably not the be-all and end-all of an online betting site, but the overall design and user-friendliness of a website is important. What kind of things we have looked at when considering a website? Well, there is the aesthetics of course, as a good looking site makes the whole experience a lot easier.

How the site is laid out is also important. What kind of quick betting options does a bookmaker have available right there on their homepage? That is where you should find the latest action so that you can quickly get bets down on events in-play or on those which are coming up. Navigation of the sportsbook is also important.

Other things that we have considered in reviewing the best betting sites is what kind of features there are. We look and grade things like live streams, cash out options, bonuses and more. These are elements of an online betting site which allows for a wider, richer experience overall. They are components which could add to what you can get out of online betting.

Customer Service

Sometimes we all need a bit of help in our life and our online betting experience is no different. It is important to take into consideration how good the FAQ section at an online betting site is, for example.

Other things in customer service that should be noted are what hours can the operator be reached if you want to speak to someone? Do they have call centre help available or does everything have to be done through an online chat?

Other areas of this include account management down to the different deposit and withdrawal methods which the bookmakers accept. These are all important factors to know, just in case you do happen to need a helping hand along the way.

How to choose the best betting sites in the UK

At the end of the day, it all comes down to your personal decision. You are going to have to choose the best betting sites. Yes, we say betting sites because it is an import to understand that there is value in registering with more than one online betting site. In doing so you can play the field, search between them for the best odds on a specific market. Remember that you don't have to remain loyal to just one.

The best betting sites are generally the ones which can offer the most stable packages of all things good. Online betting and the technology behind the sites have come on leaps and bounds, and one of the most notable areas is that of Live In-Play betting. This is where punters can bet on live action as it happens and is a great complement to fixed-odds outright betting.

For example, you can follow a live soccer match, and bet on which team you think will score the next goal. Again, different bookmakers run their live in-play betting services in slightly different ways, some covering sports that others don't, and the presentation of the markets is an all-important factor.

This exploration of alternative markets really is one of the things which makes online betting great, and the best betting sites will have individual markets covered very deeply, as well as providing features services which run quickly, even on slower internet connections. Features like Live In-Play betting enhance online betting when they are done well. Be diligent in your search.

It is important to remember that most of the best betting sites, as they are known in UK betting circles, are at the top of their game because of experience in the market. The more established players know how to take care of their clients by offering great customer service, as well as having a website which is finely tuned to the needs of the bettor. The best online betting sites will have a good feeling about them in a way that a complete package is being delivered to your fingertips.

Think of things like security of your account, customer service, promotions, the value of bets, page loading times and ease of navigation when looking for your own best betting site. Take some time to find the ones that really suit you and that you enjoy visiting. There is a lot of fun to be had with online betting if you have the right tools at your disposal.

Betting Sites for Football

The best betting sites in the UK will naturally have a big tendency towards football. That's because of how popular the sport it and therefore the bookies will offer a huge range of markets for the game.

What to look for in the best betting sites for football? Here is a guide to the things to look for in picking one out.

  • Market Variety - If you like dipping into alternative markets on a football match, such as Asian Handicaps, find a bookmaker that delivers like Bet365 which just deliver an absolute wealth of football markets.
  • Odds - There are a lot of competitive odds out there on football beauties bookies vie for your business, always do odds comparisons and utilise more than one betting site where you can
  • Live Streams - Although things like the Premier League matches are restricted in the UK, you can catch some top live streams from a league like La Liga, Serie A and Bundliesga through betting sites

Betting Sites for Horse Racing

Another of the key sports in UK betting is horse racing. You should be able to find superb coverage of this at the best betting sites in the UK without fail. So whether you are looking at events like the Grand National, Royal Ascot or the Cheltenham Festival or if you are more than a casual punter on the Sport of Kings, then here are the best betting sites for horse racing.

  • Global Markets - If you enjoy horse racing then you may not want to just do domestic betting. Once UK racing is done for the day, maybe you want to look further afield at races from the likes of the USA.
  • Racecard information - This is an area in which bookmakers do differ. A lot of the top betting sites will have dedicated racing sections and deliver racecards right on their site packed full of form guides.
  • Live Streams - With best-betting sites for racing you will also be able to watch a live stream. Usually, a minimum of 1 stake on the race will allow you to watch the full live stream, while some like Bet365 have a racing archive if you want to see how a horse ran in a previous race.

New Betting Sites 2021

The choice is everywhere you look when it comes to picking out the best online betting site. We like having a choice. It's a good thing. A lot of the more well-established names of betting are more familiar to the average punter, but that doesn't mean that exciting new bookmakers should be overlooked for their services.

You can still look for the key components such as competitive odds, extensive sportsbook and innovative features along with customer service. Here are our top picks of the new betting sites available.

  • Guts - A great bookmaker on a website that looks great and has a tremendous amount of user-friendliness to it. They ranked very strongly with us for competitive odds.
  • Fansbet - On losing bets, Fansbet direct 50% of net profits to support causes which you can choose. Operating on a good sportsbook, particularly for football betting, they are a popular choice of a newer betting site.
  • MoPlay - Simple, clear betting can be found at MoPlay, but it was what they delivered over the mobile platforms that made us sing their praises. A great service backed up with good odds.

Advantages of UK betting sites

There are clear advantages that you are going to get from using the best UK betting sites. Naturally, you are going to want to know that your money is safe, so using a bookmaker that holds a UK licence is going to help because they are all regulated. Along with that security issue, there are other big advantages of UK betting sites.

  • UK-centric markets like Royal Betting, Political Betting, TV betting
  • English customer support
  • Predominantly receive services in fractional odds
  • The betting site will operate with the British Pound so there are no conversion issues
  • Regulation, there is heavy regulation in the UK for betting sites to comply with

Best Betting Sites Offers

Betting site bonuses and offers are a big part of the services that betting sites provide their customers. There are plenty of these out there to take advantage of and they range from welcome bonuses to regular long-standing offers. Welcome bonuses are one-off deals that you use to sign up for a new account with, the others are for existing customers to use to accentuate day to day betting.

Here is a list of our top five betting site offers:

Bet365 Logo Bet365 Review
William Hill Logo William Hill Review
Paddy Power Logo Paddy Power Review
Sportingbet Logo Sportingbet Review
Betvictor Logo Betvictor Review

UK Betting Sites FAQs

Can I bet legally in the UK?

Betting in the UK is heavily regulated for the safety of the bettor and it is all perfectly legal. You have to just to be of a minimum age of 18 to open an account. When you open an account you will have to verify your address and identity.

How do I bet online?

The practice of betting online is a pretty easy and straightforward. You don't have to go to great extents. Just use our guide to find a bookmaker that you like, register with them and deposit. Then you are free to start picking out your bets and playing them.

Which is the best betting site in the UK?

Of all the bookmakers that we reviewed and tested, the one bookmaker that kept ranking very highly in all the different areas in which we looked, was Bet365. Each punter will have their own preferences, but in terms of choosing one of the best betting sites in the UK, Bet365 check a lot of boxes.

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Here is the ranking of the best betting sites (according to our opinion)

  1. Bet365 (best betting site)
  2. William Hill
  3. Paddy Power
  4. Sportingbet
  5. Betvictor
  6. Ladbrokes

If you are interested in sports betting, we recommend to register at these betting sites:
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Last Update :    1 March 2023

Top Betting Sites in the UK (in our experience)

Bet365 Logo Bet365 Review
William Hill Logo William Hill Review
Paddy Power Logo Paddy Power Review
Sportingbet Logo Sportingbet Review
Betvictor Logo Betvictor Review

5 stars rating
4.63 / 5
Based on our personal opinion, Bet365 is one of the best online betting sites for us. We experienced a great Customer Service (Live Chat, Call-Back Service,...), high odds, very good In-Play offer and a great offer. 18+
Online Betting Site Bet365
Betting site Bet365 Bet365
Betting site William Hill William Hill
Betting site Paddy Power Paddy Power
Betting site Sportingbet Sportingbet
Betting site Betvictor Betvictor
Betting site Ladbrokes Ladbrokes
Betting site Bwin Bwin   
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