Betfair is the world's biggest international betting exchange
The BetFair Exchange is the world’s biggest international online sports betting company. They are able to offer great speed in service, processing more transactions a day than all of the European Stock Exchanges combined. What makes BetFair so popular, is that they are regarded as the pioneers of the Betting Exchange, which allows punters to set their own odds and bet against each other. So well have the group done, that they have been twice named the Company of the Year in the UK, and two Queen’s Awards for Enterprise. As well as being the official betting partners of both Manchester United and Barcelona, BetFair have attracted a customer base of over 3 million. The Betting Exchange BetFair have an incredibly strong presence in the UK online sports betting market. They also work with SportAid to generate funds for grass roots funding of sports in the UK.
Betting Odds: 9/10
One thing about the Betting Exchange BetFair is that you should be able to find some very good prices around. The Betting Exchange system works without the middle man of an actual bookmaker, so punters are able to go in and set prices. In order for this to work, any bet which has been laid needs to be matched before it can become active, so if no-one wants to take a bet at a price offered, then a lower one will probably occur. This is the attractiveness of betting odds at BetFair. The management of your bets is done a little bit differently, but not too far removed from that of what you would find at a regular online bookmaker. Your betting slip actually opens in a new pop up window, which is more manageable than it really sounds. This is because the bet slip is very clear and well organised, and when you roll over a market on the main sports book area, it expands nicely without clicking anything to show you the main market prices. The important thing with the Betting Exchange Odds to remember, is that you can either see the Back & Lay odds, or just the Back odds. What does this mean? Well, because prices are set by other punters, you can either Lay the bet (which is betting that an event won’t happen) or back the bet (essentially matching the original bet which somebody lay, saying that it will happen). Your betting slip clearly shows what you are betting on, because underneath the selection, it says “You are betting FOR Tottenham to win” for example. Just enter your stake for each individual bet, and right in the betting slip, there is a tab to manage your bets, plus buttons for convenience where you can Back All, Lay All or clear all. It really is exceptionally good management of your bets at BetFair, and most importantly, everything is presented very clearly at all stages.
Betting Markets: 9/10
Just as with finding odds that you want, another benefit of using the Betting Exchange, is that you can often find much deeper markets than at regular online bookmakers. The sports book is separated into popular sports or all sports, or even My Markets if you want to configure things your way. The presentation of the markets is very clear, uncluttered and extremely straight forward, and minimises a lot of clicking. On the main sports page, there are sections related to that day’s upcoming action, and you simply need to roll over and event, and the prices will pop up right next to them for you to click and add to your slip. These are truncated markets on the main page, but a simple click will take you through to the main market, showing you all runners in a race for example. When you do click through to a full market, you can see further powers of BetFair. You are able to configure how BetFair presents odds to you and what kind of features you want to see when browsing betting markets, such as your profit and loss, and starting prices. Any Market Information about the chosen event is right there on the right hand side of the page. If you want then to switch to a different market, the intelligent and well organised let hand menu is easy for navigation, or you have a menu bar at the top of the page to switch sports, and subsections of each sport. There has been some brilliant planning behind the presentation of markets at BetFair and with so much on offer, everything is easy to find. There is also a specific Multiples section for your betting as well, which is well worth exploring if you like big profits from small stakes.
Live In Play Betting: 9/10
On the main page of the sports book, you will see a section for Live Betting, which cover In-Play now and Coming Up. If anything there takes your fancy, then click to enter the main market for that particular event and you get a great screen for which to do your live betting with. There really is a wealth of live betting opportunities when you go into a market, especially on the football for example, where correct score, next goal, extra time, over/under, clean sheet and more can be looked at. Again, you have the option to back or lay odds, and there are really handy quick links to important betting stats everywhere on the page next to odds, so if you want a quick bit of research done, then it is simple. It will show you how much money is going on a particular outcome, and the trend for that market. It really is a nice touch. There are also links to Form Stats, plus Live Stats for the matches, so you really can keep up to date with everything. Another great benefit of the BetFair betting exchange, is that if a price is not shown in a box, you can request the price at which you want to lay at for example, and that will alert other punters who may want to match the bet to make it active. Again, there is nothing flashy, just a feature which works very, very well and efficiently.
The look and the feel of BetFair is great. The effectiveness lies in its simplicity, and this helps to get your started with Betting Exchange betting. It is a simple layout which works well and is very quick to load. The sports book markets are laid out clearly, and the left hand driven menu is actually nice to navigate around and find what you are looking for. Once you click a sport in there, everything else disappears making it visibly clear where you are and where you need to go. There is more than just the sports book of course, with Poker, Casino, Exchange Games, Arcade and a forum on offer. So if you want to go and discuss your BetFair betting, then you can join the biggest online betting community and put in your own two cents. One nice touch about BetFair is that is configurable to a degree, so you can get it just how you want it, like choosing your own start page for example. The thing which really stands out, is just how easy it is to navigate around, and the amount of help and information is very welcome. Because of all this, there is no reason to be daunted by signing up for a betting exchange, if you’re familiar with online betting at bookmakers then you will have no problem, and even if you are a complete beginner then it is still so user friendly to find your way in betting. BetFair also stream live video through their website, just to dangle an extra big carrot in front of your face!
Customer Service: 8/10
Decent customer service is available from BetFair. If you click on the Help link then you will be taken to a questions area, where you can browse and search the most frequently asked questions. Along with a Contents and Glossary, it covers everything very well, but if you do need to speak to someone, then you just hit the Contact Us link and you will be taken to a page where you can email, or call. BetFair try their best to reply to emails within four hours, and telephone services are available 24/7.
Promotions and Free Bets: 6/10
Not as predominant in the area of throwing out promotions, but good ones to crop up now and again. In the past there have been promotions to challenge Andy Gray with football predictions, plus guaranteed bonuses on horse racing multiples. With all of the features and benefits of the BetFair betting exchange, they really do rely on providing a top quality service and building reputation over attracting customers with promotions. There is a nice £30 free bet for new customers to enjoy though, meaning that BetFair will cover your lost stake if your first bet with them loses. Terms and conditions apply, please see full details directly at Betfair.
An incredible service delivered in a pretty much immaculate way. From the excellent layout of the website, to the benefits of pricing your bets on the exchange, you really will have a good overall service at your fingertips when you sign up. There is plenty of extras on the website to keep you busy there, and you may find that you get lost in the betting markets there, but in a good way, because the experience is very efficient and enjoyable. Put everything together and you have one of the best betting sites to join up with, and the customer really does come first because a lot of time and effort clearly has been put in to making sure that you are fully informed of things going on in the site. Help and guides are readily at hand, making BetFair a very strong presence in internet betting.