Betfred: the bonus king
They are the bonus king, and are one of the most popular online betting sites around. This is largely down to all of the bonuses they offer through promotions on their site, and they do such a good job that they really have made a great name for themselves. They have grown in popularity and are always extremely competitive for odds value. This is a very friendly online bookmaker to visit, with a welcoming feel about it. Sponsors of the World Snooker Championships at the Crucible, and have a very good reputation.
Betting Odds: 8/10
Nothing wrong with the prices at BetFred, and it is remarkable how certain names just keep coming up time and time again when it comes to value. BetFred are one of those online bookmakers who are always sort of getting their noses out in front, especially when it comes to prices on the horses and football. They pack a lot of punch do the Irish bookies. The odds are fractional, and as for the betting slip itself, it works very well without any great fuss. This is just what the punter wants to see. A click of your odds will send your bets over to your slip on the right, and the betting management there is simple and straight forward. You will see the potential returns for each individual bet (and a full total at the end) to help you judge how much you want to stake on each. The Multiple bets come up automatically at the end of the slip, but there is no option to deselect individual bets from the multiples. Not really a big thing, but if it was there, it would make something good even better. Overall, odds are presented very clearly at BetFred, and the betting slip is lean and streamlined to make your betting quick and efficient. Very good.
Betting Markets: 9/10
Equally as good are the betting markets over on the left hand side in the main Sportsbook window. It is extensive without being overbearing and you can find pretty much everything that you want in there. From Tennis, Golf and Cricket and all the other major sports, everything is really well covered. Each category of sport really has good depth within them. The two major players here are of course football and horse racing, and they are very well represented at BetFred. Just a note, that above the main sports book itself, it's a selection of quick links, which will take you straight to some of the hottest current markets there are in the Sportsbook. Nice little touch. So, going to the football, you have options in the menu to go and look at European coupons, UK coupons, Champions League and the likes. There is also a great Goals Galore market in which you try to predict as many matches as you can in which both teams will score. The more you get correct, the higher the odds returned will be. This is a really popular little feature on the football betting at BetFred. Bonuses you see, and this bonus coupon just shows what they are all about! In the main sports book, the individual sporting events are displayed clearly and you just check a box next to an outcome to get it added to your slip. There are more bets to click on, just by following the link next to the event. The Sportsbook may be just a little confusing at times to get around, with the way the subcategories are organised maybe, but on the whole it works ok. There is nothing wrong at all with the depth of the markets and variety of bets available, as that is excellent.
Live In Play Betting: 7/10
Just follow the tab at the top of the Betfred screen and you will be taken into the live betting portal of the website. Clicking on a live event, such as the cricket for example, the different betting markets each have their own little box in the centre of the screen, so that you can clearly see what is going on. However, there wasn't any scores or information about the state of play at the time of doing this review, which could be a bit of a let down really. Otherwise, the BetFred live in play betting looks fine and the prices and markets are clear to see, where on some bookmakers they get lost in this section. The list of happening events and those which are coming up are over on the left hand side, and the operation of the live in play betting portal is pretty quick, and easy to switch between markets. Simple, but effective, extra touches like match info and stats would certainly enhance it though.
Good looking website, which looks pretty down to earth and straight forward. In fact the theme may look a bit basic when compared to other online bookmakers, but that really does not take anything away from the operation of it, and that is what is important. The Sportsbook really is the backbone of the website, and throughout it, you can find little gems of betting bonuses to take your fancy. This is the bonus king after all and you will find nice little offers throughout the website. Things like enhanced odds for example and super bonuses on the horse racing really go down a treat. This is what BetFred are good at, and what makes them so popular. There are other features of casino, poker and games on the website as well, plus a new virtual sports section which is well worth dipping into. There you can have a punt on the virtual horses any time of the day when there are no runners and riders happening in the Sportsbook. Horse racing is covered well with BetFred and the good layout in the Sportsbook really helps this along. There is a good race card and results service to help things along, and right at the bottom of the Sportsbook menu, you will find a statistics links to check out Racing, football, golf and cricket stats. Another great feature on the BetFred website, is their lottery betting, which is really great from the UK, Irish and Spanish lotteries. There is also like commentary on the site for horse racing and football.
Customer Service: 8/10
The Contact Us link at the top of the page will take you to help centre, which covers guides for the Sportsbook and other gaming areas of the website. You can telephone BetFred or fire off an email to them as well. No indication of operating times though.
Promotions and Free Bets: 8/10
The current Betfred's promotion for new customers is as simple and effective as: Bet £10 Get £60!. Terms and conditions apply, please see full details directly at Betfred. That is a very nice introduction to the excellent bookmaker. BetFred also roll out promotions, especially on football on a weekly basis, offering money back special on matches which end in goalless draw for example, or if the last goal of the match is a penalty. Check them out for offers on the weekend's big football matches, because there is, more often than not, some decent coverage going on there. Overall, very good for their bonuses and free bets. Just check out the promotions page on BetFred and you will see what an incredible amount they offer.
Overall, BetFred are very reputable and have good prices along with some great promotions. This makes them a very strong player in online bookmaking and are well worth taking a look of. There is a good balance about the website, between functionality and design, and there is certainly enough features on there to keep even the most casual of bettors well entertained and impressed.