Sportingbet is one the largest online gaming companies
SportingBet was founded back in 1998, being one of the first and now one of the largest online gaming companies in the world. The experience and growth they have undergone in that time has seen them build a base of nearly four million customers, and now cover finely tuned markets in countries all over the world. They now have over 40 websites in 21 countries, such is the extent of their operation. SportingBet provide over 8,000 betting markets every day, and they have built one of the most recognizable and trusted in-running betting services in the online betting market. Sponsors of Wolves and the European Basketball League, SportingBet have recently moved to the main market of the London Stock Exchange. Their company missions sums them up perfectly: “become the world’s leading online betting company”.
Betting Odds and Bet Management: 8/10
SportingBet stand up really well against other online bookmakers when it comes to the value of their odds. When you are browsing around comparing odds, then the SportingBet name really does crop up a lot, which is an indication of the value of prices which they really offer. The Bet Slip on SportingBet reacts really quickly to bets added to it, and in the listing of individual bets, you can enter a stake for each and see the possibly payout immediately. When you do select more than one bet, the Multiples section of the betting slip will expand to show you Accumulator, Yankee, Doubles, Trebles etc for your selection. You can easily and quickly take bets out of multiples by deselecting them in the singles bet section of the slip. Overall, a simple, effective and efficient betting slip which is very clear to read. Bets on SportingBet are presented in fractional odds, but of course can be changed if you fancy decimal instead.
Betting Markets: 9/10
One of the reasons why SportingBet has become a leading name in online sports betting, is because they are able to deliver a very good sports book. As with any good sports book, it’s not only about the amount of markets which you have on offer, it is about being able to navigate and use the sports book with ease. Time wasted in browsing around trying to find bets, can often drive punters away. Fortunately, SportingBet have some great organisation on their betting site, making it one of the easiest bookmakers at which to find the bets you want. There are quick links at the top of the sports book left hand menu, which will take you to things like All Today’s Football, or Today’s Tennis, or Next 5 Races, which is very convenient. However, taking a look at the Football market in the main sports book, you actually get a very clear and organised page of where you want to head. Markets are listed by country here, as well as tournament, so you can get to where you want to go to with just one click. The presentation of the markets when you go to the Premier League for example is exactly what you want to see. Match details such as time, plus a clear, well spaced out price presentation right next to them. Alongside each bet you can also see how many further bets are available in submarket betting if you want to go deeper than just the main outright odds. What is nice about the SportingBet markets, is that you can quickly filter the bet presentation for all matches. Staying in the Premier League, one click will show you all Half Time Prices for all of the matches for example, and this really is a superbly convenient little tool. All your main sports are there, with the most popular markets sitting at the top of the sports book menu. Excellent service.
Live In Play Betting: 8/10
SportingBet have a great event player, which means that you can watch live events and perform live betting on them all on one screen. This is just part of a great live betting service which the online bookmaker delivers. Click through to their live betting section and you will see the list of sports and their events down the left hand side of the screen. Right at the bottom there is also menu bars for the upcoming events. In the SportingBet manner, everything is presented very clearly, and going into a particular match offers good betting opportunities for your live action. There is a favourites button on the live betting section, which allows you to see your favourite markets which you have added, which helps cut to the chase. What SportingBet have thought of, and some other bookmakers haven’t, is to provide a non-flash version of their live in play betting for people with slower connections. Just a thoughtful touch which to some will be very helpful. Overall, without being over the top flashy, the SportingBet live betting section really does a good job of covering action from all over the world. When you land on the home page, you will see the live in play betting markets at the top of the screen, which again can be filtered by sport for convenience.
The SportingBet website has been very well designed, and there is a lot there to see without it being too overbearing on the eye. Even though there is a lot there, which is good from a betting point of view, there is still a feeling of being uncluttered as things are clear to read. This is down largely to the simple blue and white theme which certainly helps. Tabs to the main sections of the website, such as Sports, Casino, Poker etc stay up on the website banner and all of your sports are listed down the left. Down the right hand side of the screen, you can’t miss the wealth of betting promotions available on the site. On the home page, you are treated with all of the day’s sports and betting highlights, with links to individual bets and outright prices to add to your betting slip directly, plus links to go into that particular market a little deeper. One thing is for certain, and that is the fact that you are not going to miss any action with SportingBet. There are good live scores and statistics sections to help you with your betting, and one great feature of SportingBet is their free rewards program. With this, you can earn points as you do your regular betting, and build them up to earn yourself rewards such as entries into a prize draw, or even qualifying for the reward of free bets!
Customer Service: 9/10
Click on the help and you will see information about payment methods on your account. If you have any further problems that need answer, then you can click on the Contact link to either bring up an email form, or get telephone numbers to call their service agents (which are free to call). Otherwise you can get Live Help through the SportingBet live chat, where you can speak directly to their customer service team. There is no indication of the hours of operation for their customer service options though.
Promotions and Free Bets: 9/10
This is one area in which SportingBet really step to the fore in online betting. For starters they regularly (not always) offer a £50 free bet for new customers signing up to the sight. New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Sportingbet.
Along with their Rewards program, which should be counted in this section, one prominent promotion that SportingBet are delivering, is their Champions League Predictor, which has prize money of £10,000 for every match day in this season’s competition. There is also a great Accumulator Refunds promotion which is ongoing with the bookie. This offer refunds a lost stake if your accumulator loses because of one leg, and this covers the majority of sports in their sports book. On top of these promotions and competitive prices, SportingBet also throw exciting cash back offers into the mix for sporting events. Football naturally takes some precedence here, and SportingBet will generally have some offer going on for a big match. These will show up on the home page of the SportingBet website, so you won’t miss them, and are worth looking out for.
Over all, SportingBet make betting very easy to do with a well structured website. They have found the ideal balance between offering straight forward betting, and fun promotions for those who like looking for a little bit more. There is a relaxed feel to browsing around SportingBet and this makes it an enjoyable site to spend some time on if you want to. The overall presentation and operation of the website has been well thought out, and looks to have taken the punter into consideration when being planned. All of the features of the website come together well to provide a great service for your online betting, everything is there that you could need from managing your bets well to indulging in some of their great promotions.