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Betfred and Racing Post join forces in new app feature

28th February 2018 / lee

Users of the Betfred mobile app will start to see now new content in it. The bookmaker has partnered up with the Racing Post to provide an innovative package of digital football content.

The app delivers a wide range of football markets alongside the Racing Post football data, which will contain match verdicts, key stats and the last team form among other things. The content will cover 28 worldwide leagues and competition.

Another of the features are predicted team lineups and those will have integrated goalscorer markets, giving customers a seamless betting experience directly from the line-up page. There will also be analysis and tips deliver through the app now as well, created by Racing Post’s football experts.

Lewis McMillan, Head of Digital Sportsbook at Betfred, said, “We’re delighted to have launched Racing Post’s industry-leading football data package on our mobile product. Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction.”

Eugene Delaney, B2B Director at Racing Post, said, “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet. With access to our expert content, combined with a slick betting journey, Betfred really has created a product that really engages the football betting audience.”

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