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Betfred join up with TotelFootball to offer fantasy football pool betting on the Tote

February 7th, 2013 / lee
BetFred

Fantasy football will offer Totepool customers the chance to get in on some pool betting, thanks to a recent deal done by BetFred and TotelFootball. Online betting site BetFred, who own the Tote, have penned a deal to expand the horizons of pool betting to football customers. Usually confined only to horse racing, this will be the first time that the Tote has included third party content in its repertoire, and it should take pool betting to a whole new level. It could well be the first step in expanding the Tote to encompass international sports.

For now the deal is for TotelFootball’s fantasy football, available to Totepool customers. Players of the fantasy football tote will get to pick a Premier League squad and then they will wager a stake on that squad in order to enter them into a game. For the purposes of the fantasy football pool, a game will be the weekend’s fixture list from the Premier League. Squads will earn points based on the individual performances of the players selected, and the top 10% of customers for each game will get their hands on a share of the prize fund.

“In working with TotePool.com we can quickly drive liquidity that will transform an already great game into an attractive betting proposition offering high returns” said Keith McDonnell, Business Development Director for TotelFootball.

“TotelFootball is delighted to work with the longest established and most credible pool betting operator in the world. In working with TotePool.com we have taken a huge step towards building a truly global pool for betting on fantasy football.”

“We are committed to expanding our range of pool betting products beyond horseracing and into other sports,” said Eddie Bennett from Totepool.com.

“Given the popularity of fantasy football we view TotelFootball’s fantasy football solution as a logical fit for our ever expanding Fantasy Pools proposition. Furthermore, we recognise that our business-to-business network could deliver some headline-grabbing payouts for fantasy football fans. We are very excited by this opportunity and aim to soft launch the product at TotePool.com over the coming months.”



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