GPS based in-play horse racing coming from bookmakers?12th October 2017 / lee
The Guardian newspaper recently ran a report on what they called the imminent arrival of in-play horse racing betting. The reports suggested that one of the industry’s “leading online bookmakers” are going to be rolling it out “within weeks”. This is all down to GPS technology which will be used to relay data to make the system automated and it will allow bookmakers will be able to roll out real in-play horse racing odds.
In-play horse racing isn’t technically a new thing because manual operations by Paddy Power and bet365 provides services for customers already. But overall, once this GPS tech gets implemented, it will become widespread across the industry. GPS positioning will allow the accuracy of a horse’s position on the track to be within around four inches and the information will be relayed back with a minimal time lag of 0.1 seconds or less.
So it appears that some new technology is coming and this will end being a big boon of the operators of course. Reports are that this could add an extra 10% of revenue to bookmakers by adding around a billion extra on top of the £5.6 billion that the industry took on horse racing last year. The application of GPS data will allow heavy post-race data to be looked at as well so that punters can study horse positioning and tactics in a race.
Bookmakers will be looking forward to adding a new tool to their arsenal of their betting product lines, but there are some concerns that it could lead to cracks in the integrity of racing and just last year, the CEO of Racing Australia wanted a ban on all in-play betting Down Under because of concerns of opening up doors of opportunity to compromise the integrity of all sports.
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