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Growth of smartphones continues to bolster mobile sports betting industry

November 20th, 2012 / lee

The growth of mobile betting continues to grow for UK betting sites, continuously showing upswings in generating positive revenues. The accessibility that mobile betting affords customers, has made betting on the go such a strong and important aspect of the services that any online bookmaker is able to provide. With betting sites like Bwin teaming up with major soccer clubs across Europe to become official betting partners, allows branded sponsorship to drive the popularity up. Fans sat in the stands at Old Trafford for example can quickly get access to live in play betting markets on their mobile phones while they are watching the match live.

Sports betting now makes up a massive 76% of all mobile betting across Europe. The growth on mobile sports betting has obviously continued to grow in line with the increase in the number of people who actually own a smart device. In the UK alone, Ofcom reported that 40% of all adults were in possession of a smartphone, a raise from 27% of adults last year. The growth of smartphone owners across Europe has followed a similar trends, with France, Italy, Germany and Spain all announcing marked increase.

The major betting sites across the UK like William Hill, Paddy Power and Ladbrokes have all invested heavily in technology to provide quicker, smarter access to betting markets. It has been a profile way to target punters who can’t get access to a computer, and who are able to take full advantage of live betting while out and about enjoying sports events.

The total worth of the mobile gambling market went over the EUR 2 billion mark back in 2001, but in the next three years the income from mobile devices is expected to reach nearly EUR 5.5 billion. The average growth rate of the mobile gambling market is around 19.3% per year.

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