best-betting-sites .com Logo
Betting News

ITV Sport forces William Hill change over Robbie Savage FA Cup commercials

4th January 2013 / lee
William Hill

Online betting site William Hill have had to change their advertising ahead of the weekend’s FA Cup third round action. Why? All because of Robbie Savage. The former Wales international is a pundit for the BBC and is also one of the main ambassadors for William Hill. Britain’s biggest bookmaker decided to use savage in their advertising campaign to be shown in the prime slots of the weekend’s action on ITV.

Savage was due to appear in a Where’s Wally? parody of clips, with the former Leicester and Blackburn striker appearing on computer screens or as a cardboard cut out. But ITV weren’t happy about the BBC pundit getting so much attention in the William Hill adverts. ITV Sport’s weren’t convinced about William Hill’s usage of Savage, which in a roundabout kind of way promotes Savage’s image for their rivals the BBC, where his views on soccer are often pretty polarising.

So William Hill have changed the commercials which will be shown in the bumper slots surrounding ITV’s televised FA Cup matches. An ITV insider said: ‘We work closely with our sponsorship partners to ensure that all material meets the approval of both parties before  broadcast.’ William Hill said: ‘We’re in discussion with ITV regarding the editorial content of our new sponsorship. This is a normal process within the terms of our deal.’

football line

Betting site Bet365 Bet365
Betting site William Hill William Hill
Betting site Paddy Power Paddy Power
Betting site Sportingbet Sportingbet
Betting site Bwin Bwin
Betting site Ladbrokes Ladbrokes

     T&Cs apply
All Betting Sites Offers
News - Search compares and tests continuously all big online betting sites in the UK and worldwide.   18+
Betting Sites | Online Betting Sites | Bookmakers | Online Bookies | Sports Betting | Football Betting | In-Play Betting | Internet Betting Sites