SG Digital process over 37 million bets for Grand National Festival 20199th April 2019 / lee
SG Digital whose customers include big UK online operators William Hill, Sky Bet, Paddy Power Betfair and Ladbrokes Coral announced big details of what they processed on this year’s Aintree Grand National.
SG Digital said that they processed more than 37.4 million bets through their OpenBet product betting software across the course of the Grand National Festival.
Of that, around 14.5 million of the bets were on the Grand National itself along.
They were able to process a high of 25,000 bets per minute, a 25% increase over last year’s action.
As huge as all those numbers are, they didn’t quite top the Cheltenham Festival 2019 betting action. The number of bets processed for the Cheltenham action reached a peak of 26,000 per minute, totalling more than 48.2 million wagers on the Prestbury Park action.
Keith O’Loughlin, SVP Sports Book of SG Digital, said: “The Grand National consistently showcases the power and scale of the betting industry, as evidenced by the top-notch performance of our teams and technology.
“This is monumental scale in comparison to peaks seen by online retailers through key shopping events such as Black Friday and Cyber Monday.
“Our transactions outpaced the performance by the world’s leading online retailer on Cyber Monday, as reported by Hitwise, by more than twice – a testament to our solid technology platform.”
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