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Skybet beat established competition to sweep up Operator of the Year award

28th November 2012 / lee

Online betting site SkyBet have been rewarded for their continued rapid growth, as they were handed the crown of being the eGaming Review Operator of the Year. The ceremony, held at the Roundhouse in Camden, London, saw Skybet pick up the top award for the first time in the eight year’s that the ceremony has been held. Skybet, who have now been in operation for a decade are owned by BSkyB and over the last four years have recorded a 20%+ growth. With 2012 continuing on a high trend for their operations,  with revenue increasing by 43% in the 12 months to the end of June 2012 to £113m, and active unique users doubling to more than one million, along with profits being up by more than 50% on the same period last year, Skybet were handed the blue riband award for being one of the fastest growing gaming companies in the industry.

The award for Skybet actually comes on the back of the company breaking into the top 10 this year of of the annual eGaming Review Power 50 list for the first time. Skybet MD Richard Flint said of the Operator of the Year award: “We’ve done the basics well – everything from an easy to use site, great pricing, great range of markets and games, good customer care, the television advertising has paid off in a big way and been very successful, while the focus on mobile has also been a key factor in our more recent success. We’ve also got better at working with and integrating Skybet into Sky,” he said.

At the London ceremony, which was attended by more than 7000 egmaing professionals, Skybet, coming from under the radar, beat out more established performers at the awards, such as previous winner William Hill, Bet365 and fellow nominees 888Sport. It may have been a surprise to many that Skybet took the award, but it was justifiable because of their “fantastic growth in recent years.” The judges further stating “The fact that all products have seen at least a 20% growth speaks volumes about how the operator has evolved.”

There was also big success at the awards for Irish betting site operator Paddy Power, who took away three awards. The accolades for Paddy Power came from the marketing, innovation and mobile categories to make them the night’s biggest winners along with Gamesys. William Hill, the 2011 Operator of the Year, picked up two awards on the night as they took the titles for sports betting and slots operator of the year. The highly popular Bet365 took the award for the best in-play sports operator of the year.

Full list of this year’s eGaming Review winners:

Operator of the year: Sky Betting & Gaming
Continental operator of the year: WINAMAX
Rising star: Akamon Entertainment
Sports betting operator of the year: William Hill Online
In-play sports operator of the year: bet365
Slots operator of the year: William Hill Online
Casino operator of the year: Betsson Group
Highly commended: mFortune mobile phone casino
Bingo operator of the year: Tombola
Highly commended:
Poker operator of the year: 888
Marketing campaign of the year: Paddy Power
Highly commended: Gamesys (Jackpotjoy)
Innovation in mobile: Paddy Power
Mobile product of the year: mFortune mobile phone casino
Customer services operator of the year: Gamesys (Jackpotjoy)
Socially responsible operator of the year:: Mr Green
Highly commended: Betfair
Spread betting product of the year: Sporting Index
Financial betting product of the year: GoldenBoys Bet
Innovation in gaming: BetDash
Highly commended: PKR Technologies
Affiliate programme of the year: Gamesys (Jackpotjoy)
Highly commended: Betfair
Gaming community site of the year: WhichBingo UK
Gaming comparison site of the year: Oddschecker
Highly commended:
Innovative gaming site of the year:
Social casino product of the year: Gamesys (Jackpotjoy)
Highly commended: Plumbee
Social bingo product of the year: Akamon Entertainment
Social marketing campaign of the year: Paddy Power
Social operator of the year: diwip

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