Sponsors Ladbrokes offering charitable hand at PDC Darts World Championship16th December 2012 / lee
Online betting site Ladbrokes are spreading some festive charitable cheer, as they are teaming up with the PDC to support the darts organisation’s official charity. The Haven House Children’s Hospice, which cares for young people up to the age of 19 who have life-limiting conditions, as well as offering support services for families, will be benefitting throughout the Ladbrokes World Darts Championship, as the betting site will donate £10 for every 180 that is landed at the Alexandra Palace. If a new record is set on New Year’s Day, the final of this year’s competition, then Ladbrokes have pledged to double the total.
Ladbrokes, sponsors of the PDC Darts World Championship will be totalling up the amount of maximum 180’s landed over the course of 71 matches which will be played over the 15 days of the tournament. Fans who are heading to the Alexandra Palace to watch the World Championship can also take part in special Charity Challenge being offered in the Fans Village, where fans can throw six darts to score as many points as possible in an attempt to win prizes.
“This is a wonderful gesture by Ladbrokes in support of Haven House,” said PDC Chairman Barry Hearn.
“Haven House are a wonderful charity and they make a huge difference to the lives of many children and their families, so all the players who step onto the oche over the next 15 days can play their part in raising money for them.
“It’s up to the players now to do the business on the oche, and I know every 180 that they hit will receive a massive cheer!”
At last year’s tournament there was a total of 588 maximums landed, as Adrian Lewis successfully defended his title. Last year’s total of 558 maximum was a huge increase from the 2011 total of 544 scored during the tournament, and this year, should 600 maximums be landed, the Haven House Charity could be in line to pick up an extra £12,000 from the tournament sponsors.
Haven House chief executive Mike Palfreman said: “We are extremely grateful to Ladbrokes for sponsoring Haven House Children’s Hospice through the Ladbrokes World Darts Championship.
“The money raised from Ladbrokes’ sponsorship and our partnership with the PDC will support hundreds of children and young people with life-limiting conditions and their families, so every 180 will make a difference!”