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England’s World Cup demise saves bookmakers huge payout


It was not the end to their campaign that England wanted, as they bowed out of the semi-finals in a 2-1 loss against Croatia after extra time. So much hype had been delivered about England and their deep run at Russia 2018 that punters had been piling into them winning the tournament outright.

The dreams all fell apart despite a bright start against semi final opponent Croatia, with Keiran Tripper giving the Three Lions a fifth-minute lead. But in the 109th minute, it was Mario Mandzukic who broke the hearts of the Three Lions with the winning goal to put Croatia through to their first ever World Cup Final.

Had England managed to prevail then UK bookmakers would have been facing one of the biggest ever payouts in history. It is estimated that England winning the World Cup 2018 would have cost the industry around £250,000,000 in payouts.

Betfred alone confirmed they would be in-line to lose £6 million, was England taken home the trophy.

Betfred boss Fred Done said: “That’s two bullets dodged.

“£6 million if this incredibly well marshalled young side had done the impossible and actually won the world cup AND £500,000 on England outright refunds if we had gone out on pens.

“I don’t take any pleasure in that at all for I’m a patriotic Englishman and we’re coming home with honour.”

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Pool betting closer to entering open market phase


Betfred’s exclusive deal with horse racing pool betting is coming to an end soon and once it does, other operators are going to be able to offer pool betting at racetracks in the UK. With the changes coming, regulatory body UKGC wants to maintain full transparency about pool betting.

July 12th, 2018 is when Betfred deal to exclusively offer pool betting for horse races comes to an end. The UK Gambling Commission’s (UKGC) Social Responsibility Code 4.2.10 will no longer apply to horse races once that happens.

The code states: “The Licensee must make available on any day a system (referred to as the public display system) for displaying in a prompt and accurate manner, in respect of each individual pool available on that day wherever, or through whatever means, the Licensee is conducting a pool betting business” reads the code.

It basically says that anyone running pool betting services have to offer the day’s available markets at all times to the public for transparency reasons. This is applicable to dog racing, but under the terms of their deal, Betfred had to agree to it in order to exclusively offer pool betting.

But in the summer pool betting on horse racing is entering an open market phase and none of the operators who go out and offer pool betting have to abide by the conditions of the code. So the UKGC wants to close that loophole to try and protect punters by keeping the industry fair and open. Their plan is to extend the code to horse racing tracks.

A consultation will be held later this year ahead of Betfred licence ending. The chance is likely to go ahead, but with feedback, the conditions may be tweaked. Another area that the UKGC is concerned about is the social responsibility.

They have been cracking down on misleading gambling advertising after reviewing the marketing material of the UK’s licensed operators and third-party affiliates. They have taken stern action against offenders and the UKGC will be now turning its attention to pool betting in an effort to ensure transparency for consumers.

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Devon cleaner sweeps £168,000 win at Betfred


Sometimes joking around can mean that you are going to have to dip into your pockets. Cleaner Martin Palk joked during the Cheltenham Festival that he would take his best mates to Las Vegas if he won big on the horses. He is having to fulfil on that promise after scooping £168,751 at Betfred.

Palk placed a £1 each way Lucky 31 bet, picking five winners at the Cheltenham Festival including Penhill in the Stayers’ Hurdle feature race.

With the final selection being Missed Approach in the 5.30, Palk didn’t really think that he had a chance of winning, and so joked with his friends that if that final leg came up then he’d take them all on a holiday to Las Vegas.

Martin, aged 55 said: “It was a bit of banter, but I’m a man of my word, so the Magnificent Seven are off to the Strip. It will cost me £10,000, and I’ve told them they could bring their own spending money.”

Palk would have won £112,819 after beating odds of 68,000/1 on his five horses Shattered Love, Delta Work, Penhill, The Storyteller and Missed Approach on a series of singles, doubles, trebles, fourfolds and a five-fold accumulator.

But Betfred were running a Cheltenham promotion special and that landed Palk a boost of 50% which equated to a £56,000-plus bonus so he pocketed a total of £168,751.

Fred said: “He wasn’t the only one who went as white as a sheet after this remarkable bet won. Well played to cleaning company entrepreneur Martin, and it just shows where there’s muck there’s brass.”

Palk had started work early at 5 am at his cleaning job before giving himself the afternoon off to watch the racing from the Cheltenham Festival. After the first four winners, he and his friends all gathered in a Betfred store to watch the final race. He went for Sheltered Love in the 1.30 at 5/1, Delta Work at 9/1 in the 2.10, Penhill at 12/1 in the 3.30 feature race, The Storyteller at 7/1 in the 4.10 and Missed Approach at 10/1 in the 5.30 race.

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Betfred and Racing Post join forces in new app feature


Users of the Betfred mobile app will start to see now new content in it. The bookmaker has partnered up with the Racing Post to provide an innovative package of digital football content.

The app delivers a wide range of football markets alongside the Racing Post football data, which will contain match verdicts, key stats and the last team form among other things. The content will cover 28 worldwide leagues and competition.

Another of the features are predicted team lineups and those will have integrated goalscorer markets, giving customers a seamless betting experience directly from the line-up page. There will also be analysis and tips deliver through the app now as well, created by Racing Post’s football experts.

Lewis McMillan, Head of Digital Sportsbook at Betfred, said, “We’re delighted to have launched Racing Post’s industry-leading football data package on our mobile product. Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction.”

Eugene Delaney, B2B Director at Racing Post, said, “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet. With access to our expert content, combined with a slick betting journey, Betfred really has created a product that really engages the football betting audience.”

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Betfred punter comes up roses with 11-fold acca success

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A punter at Betfred produced a stunning acca win recently. Truck driver Anthony Croston from Wigan correctly predicted the results of 11 matches from across England and Scotland. It was a bold btt and it boiled down to a fantastic finish with one his selections, Wycombe, producing a late, late show at home over Carlisle in League Two.

The bet was pretty much going out of the window with the Chairboys trailing 2-3 at home at the 90-minute mark. However, Wycombe, who have boasted immense scoring power in League Two this season kept plugging away, despite being a man down in the game, managed to score twice in stoppage time to turn the game around and keep Croston’s bet alive.

The father of five, a slurry truck driver, beat the odds of 2,120/1 joked: “You could say where there’s muck there’s brass.”

Other sections in the winning bet were Manchester United to beat Huddersfield at odds of 1/6 and Bournemouth to beat Stoke at evens. His Championship selections were predictions that Millwall would beat Reading (2/1), Preston would triumph at home against Hull (6/5) and that Fulham would beat Nottingham Forest (4/5).

He also correctly predicted Notts County would beat Crewe at 4/5, Scunthorpe to emerge victorious over Fleetwood (7/4) and Yeovil to overcome Cambridge United also at odds of 7/4. From Scotland, there were selections of Aberdeen beating Hamilton (8/15) and Hearts winning at home against St Johnstone at 5/6.

That would have been some high tension waiting on that result from Adams Park to come in. Wycombe were already down to ten men after Luke O’Nien was sent off and they were 250/1 in play to back to go on and win the fixture late in the game. But an equaliser three minutes into stoppage time was followed up by Marcus Bean volleying the winner in the 96th minute!

Betfred boss Fred Done said: “Well done Anthony on savouring the sweet smell of success. Enjoy your holiday, the racing and boxing. I’m chuffed to bits you’re having a good time on me.”

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Steel City gamble lands Sheffield United fan nearly £30k


Ahead of the Championship’s Steel City derby on Friday night as Sheffield United played host to rivals Sheffield Wednesday, a Blades fan took a huge gamble on an out of form horse called Steel City to land a massive win. The ten-year-old runner was going off as an underdog, without a win in four years.

But still, Blades fan Colin Jacobs decided to back him as part of a £30 wager at bookmaker Betfred.

Steel City was one of four selections backed in the bet, starting with I Just Know in the 2.35 at Catterick, Zayfire Aramis in the 2.50 at Leicester, Mr Antolini at Leicester in the 3.25 – and finally Steel City in the 3.45 back at Catterick.

The gamble won Jacobs nearly £30, 000. There were odds of 8,000/1 on the bet that punter beat to land a sum of £29, 138 and it was all on outsider Steel City at the end of the day, who was ridden by Will Kennedy and trained by Mick Easterby, as he came home first by half a length.

62-year-old Blades fan Jacobs, who is a railway signaller, said: “I pick my horses based on who trains them but with Steel City, I had read somewhere and it was in the back of my mind that if he lost some weight he would do well.

“I have not been able to celebrate since I won on Thursday because I have been working.”

Betfred boss Fred Done said: “I have had my pocket picked big time by a very crafty Colin.

“He has done remarkably well and has got the new year off to a flyer.”

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