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Sunderland receives a two-year extension of Coral partnership


Things haven’t gone well for Sunderland over the last couple of season. Their relegation from the Premier League was tough enough for the fans to swallow, but then to suffer another straight relegation to end up in League One was a hammer blow. So while things on the pitch haven’t been great, betting operator Coral have happily extended their partnership deal with the club for another two seasons.

It means that Coral will continue to provide fans access to betting services on every league and cup match at the Stadium of Light through the 2018/19 and the 2019/20 domestic seasons. There will also be promotions and other exclusive offers that Sunderland fans will be able to avail themselves of through Coral.

A nice feature as well from the partnership means that Sunderland supporters will be able to pick up any winnings from in-stadium match day bets in any Coral betting shops across the UK. Coral will continue to have a strong presence on the Sunderland official website page and social media channels and there will plenty of branding opportunities for them around the ground.

Commenting on the partnership, Sunderland AFC’s managing director, Tony Davison, stated: “It is great to see a leading brand such as Coral showing their support for the club as we embark on the start of a new journey. We are looking forward to continuing to work with Coral, in what has already been a fruitful partnership for both parties.”

Coral PR director, Simon Clare, added: “We are thrilled to be continuing our UK partnership with Sunderland AFC. We would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”

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Ladbrokes Coral to address pre-watershed advertising regulations

Betting News

During the 2018 World Cup, it was reported that one in five commercials during broadcasts were gambling advertisements. The Advertising Standards Authority (ASA) reportedly received a huge spike in complaints about the amount and nature of gambling advertising during the tournament. A great deal of the complaints was down to saturation.

A lot of this was pre-watershed times because of the live matches being shown from Russia. Gambling advertisements are allowed pre-watershed, however Ladbrokes Coral have announced that they would be “supportive” of changes.

GambleAware chief executive Marc Etches said there were increasing concerns about sports betting becoming “normalised” for children.

Etches said in a statement: “In the absence of evidence, the concern is that this is an adult activity and young people are growing up with it being normalised.

“They get exposed to it on television around sports, advertising online and gambling activities within [computer] games.

“It seems to have gone too far. And for young people growing up there just seems to be a stronger and stronger affiliation between the two [gambling and sport] and I’m wary of that.”

Ladbrokes Coral market director Alexis Zamboglou said that “Sports betting is enjoyed by millions of people across the UK every year and we wanted to make sure that this great sports entertainment product enhanced sports fans’ experience of the World Cup, without diluting our strong commitment to responsible gambling.”

He went on to state that commercials that were produced for Ladbrokes and Coral during the 2018 World Cup “enhanced” the coverage of the football tournament for sports fans.

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Flurry of activity suspends Royal Baby Gender betting

Paddy Power

Paddy Power and other bookmakers had to suspend betting on the gender of the next Royal Baby on Monday, February 12th after a wave of activity came in. With Prince William and Kate expecting their third child, some heavy activity spiked early this week.

Paddy Power reported that from Monday lunchtime that they received high activity, forcing them to suspend the market on the gender of the next Royal Baby. The bookmaker was also forced to slash the odds on the child being named Mary from 12/1 to 3/1.

Asked about the royal baby odds spokesman Paddy Power said: “We thought everyone was only talking about the Royal Wedding, until someone came along with a right royal bet on Kate and Will’s third child.

“We’re convinced now that it’ll be a little girl, with Mary now four times more likely after today’s betting.”

Paddy Power Royal Baby Name Odds*

Mary 3/1, Alice 8/1, Victoria 10/1, Elizabeth 11/1* (betting odds taken Monday, January 12th, 2018 at 5.00 p.m.)

Along with Paddy Power, other bookmakers making moves including Coral who moved the name “Mary” into 4/1 from 20/1 while Betfair also slashed their odds on the name into 3/1 on Monday* (betting odds taken Monday, January 12th, 2018 at 5.00 p.m.).

Coral’s John Hill said: “There’s something about Mary which has prompted a huge gamble in the name of the Kate and Will’s third baby betting and after this surge of interest, it is now the new favourite ahead of Alice and Victoria.

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Coral has TV ad pulled by ASA


The UK Advertising Standards Authority (ASA), following an independent review, has come to the decision of upholding a call that betting operator Coral have to stop using its advert that features a dramatic soundtrack with stylistic clubs of footballers in action.

Two complaints about the advertisement were received, but Coral was adamant that the commercial was not harmful or irresponsible. Part of the issue was in the voice over in the middle of the advert which stated: “The beautiful game you can watch it or you can get involved in it with the latest Corel action. So are you a spectator or are you a player? You decide. Coral. Get in on the action.”

While there was nothing wrong with how the statement was voiced or it’s tone, the mention of “player” was the issue because the ASA decided that it could be perceived as being referred to a successful person. Along with the ASA considered that the tone of the ad overall implied that gambling was more exciting than being a spectator, it all added up to the impression that gambling could lead to personal success.

“Get in on the action” was also called out as well, adding to the impression that being a gambler was better than just watching and/or that gambling was a better alternative to watching the match. The ASA did conclude that that ad suggested peer pressure to gamble, disparage abstention and suggested that gambling could enhance personal qualities.

Those are issues which caused a breach of code, and so Coral have to pull the commercial.

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NFL Ravens @ Jaguars NFL Coral Double winnings offer


Wembley and Twickenham will be sharing four NFL matches between them this season. The start of it all happens on Sunday at Wembley with the AFC contest between the Jacksonville Jaguars and the Baltimore Ravens. It was the Ravens who came out on top in last season’s contest but the Jaguars will be hoping to impress as they are aiming to become the London franchise.If there are touchdowns galore then you can cash in with a Coral Double Your Winnings offer!

If there are 6+ touchdowns in the Ravens @ Jaguars NFL match at Wembley, then you will get double your winnings from Coral!

This offer is available to both new and existing customers and offer applies to the first real money £5+ win single placed on the Money Line market

T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Coral’s website.

To get this Double Winnings offer place a £5+ win single on either Baltimore Ravens or Jacksonville Jaguars to win the match in the Money Line market before kick-off. If there are 6+ touchdowns scored in the game, then Coral will DOUBLE your winnings on your Money Line selection as a free bet up to £50.

The free be will be credited within 24 hours of settled and applies to bets placed only before kick off and not to in-play bets. Maximum free bet is £50 per customer and free bets will expire after 4 days. One free bet per customer per match. Stake is not included in any cash returns. This offer cannot be used in conjunction, or contribute to any other free bet offer or promotion.


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Golovkin 25/1 enhanced odds offer at Coral to beat Alvarez


What a year it has been for boxing and it is not done yet either. In Las Vegas in the early hours of Sunday morning, the much anticipated middleweight showdown between Gennady Golovkin and Saul ‘Canelo’ Alvarez will finally happen. Will Canelo be the first man to deny Golovkin victory during GGG’s illustrious career? Golovkin puts his 37-0 career record on the line and bookmaker Coral have an enhanced odds offer for the Golovkin v Alvarez fight.

Coral Golovkin v Alvarez New Customers Offer has 25/1 enhanced odds on GGG to win!

New Customer Offer, T&C’s Apply, 18+. Please Gamble Responsibly. See full details directly at Coral.

This is a new customer exclusive and after the opening of an account, place your FIRST real money bet as a win single £1 on ‘Golovkin to win 25/1’. This offer is £1 bet only. Minimum deposit of £5 required. If your selection wins, you will be paid in cash based on the normal price on site by Coral and then you will have your account topped up to reflect the enhanced price in free bets. Free bet winnings will expire after 4 days.

The offer will be active until 04:00 Sunday 17/09/17 with the exception of new accounts depositing funds with Moneybookers, Paysafe, Neteller or Skrill. Should your bet lose, you will receive a £5 free bet on settlement of the market from Coral. The free bet token will expire 4 days after issue. Applies to one bet per customer and one customer per household (IP address).

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