During the 2018 World Cup, it was reported that one in five commercials during broadcasts were gambling advertisements. The Advertising Standards Authority (ASA) reportedly received a huge spike in complaints about the amount and nature of gambling advertising during the tournament. A great deal of the complaints was down to saturation.
A lot of this was pre-watershed times because of the live matches being shown from Russia. Gambling advertisements are allowed pre-watershed, however Ladbrokes Coral have announced that they would be “supportive” of changes.
GambleAware chief executive Marc Etches said there were increasing concerns about sports betting becoming “normalised” for children.
Etches said in a statement: “In the absence of evidence, the concern is that this is an adult activity and young people are growing up with it being normalised.
“They get exposed to it on television around sports, advertising online and gambling activities within [computer] games.
“It seems to have gone too far. And for young people growing up there just seems to be a stronger and stronger affiliation between the two [gambling and sport] and I’m wary of that.”
Ladbrokes Coral market director Alexis Zamboglou said that “Sports betting is enjoyed by millions of people across the UK every year and we wanted to make sure that this great sports entertainment product enhanced sports fans’ experience of the World Cup, without diluting our strong commitment to responsible gambling.”
He went on to state that commercials that were produced for Ladbrokes and Coral during the 2018 World Cup “enhanced” the coverage of the football tournament for sports fans.
The BetVictor World Cup Million Pound competition was closed at the end of the World Cup. With France lifting the title over Croatia on Sunday, there was no doubt major celebrations going on across the Channel. However, one punter, who has stayed anonymous, was cheering louder than most as well after winning the jackpot prize.
The BetVictor Million Pound Bet competition was open to wagers placed on all World cup 2018 market and of course punters got to create bets with massive odds through the BetVictor #PriceItUp builder. The betting feature allowed punters to pick and choose options that could crop up in a match such as the number of corners, the number of shots and winning scores.
It was an amazing 17,042/1 odds winning bet placed on the round of sixteen match between Uruguay and Portugal. The punter managed to not only get the correct score but called the exact number of corners in the match for each side and the number of bookings that were going to be handed out to the South Americans.
Uruguay to win 2-1
Uruguay Over 1.5 corners
Uruguay Under 2.5 corners
Portugal Over 9.5 corners
Portugal Under 10.5 corners
Uruguay Under 0.5 cards
Eoin Ryan, Head of Product at BetVictor, said: “Paying £1,000,000 to a single BetVictor customer is the perfect conclusion to what has been an incredibly exciting and successful Million Pound Bet campaign. We wanted to bring excitement and thrills to our customers’ World Cup betting experience, encouraging them to make their best bet, and the Million Pound Bet certainly delivered that. We saw consistent buzz across social media and customers enjoyed the transparency afforded by our real-time leaderboards.”
Ryan added: “Our #PriceItUp Builder continues to have great momentum and we’re certainly looking to build on its success ahead to the start of the new Premier League season and other major sporting events going forward. The concept of #BestBetWins is one that we’re interested in developing further as the football season returns later this summer.”
This is the second time that BetVictor have paid £1m to a single customer, following its Million Pound Goal campaign for the final of Euro 2016 between Portugal and France.
Bet £5 Get £30
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France v Croatia World Cup 2018, 15th July – 4.00 p.m
Despite having had an easier draw than France have had in the knockout stages of the 2018 World Cup, Croatia have had a tough time of things. They couldn’t complete a knockout stage match in 90-minutes and so they have had to end up doing a lot of extra work to just reach the final.
But they were written off in the semi finals in taking on England, and yet the Croats still couldn’t be broken. Time and time they have shown resilience and determination and just one more effort now will see them go back home as World Champions. The odds on Croatia to beat France are big, but can they defy them?
* (Betting Odds were taken from bet365 on 12th July, 2018 at 6:12 p.m.)
Can Croatia pull off the incredible and win their first ever World Cup Final? Well, there is actually a little bit of history on their side. Of the eight nations to have previously won a World Cup, six of them collected their first (or only) title in their first ever World Cup Final appearance. The odds on Croatia to beat France are 15/4* (Betting Odds were taken from 12th July, 2018 at 6:12 pm) making them underdogs, but they have been in the position of underdogs before at this tournament and have prevailed.
Defying the odds
Croatia were only second favourites to win their group and ahead of the tournament, they were underdogs for their big duel against Argentina during the group stage. Well, Croatia went out, won all three of their group stage games, including a 3-0 demolition job against Argentina to top the pile and defy the odds. That was such a huge moment for them too because it put them down into the easier bottom half of the draw.
They were underdogs for their semi-final match against England as well. That was on the basis that they had needed extra time and penalties to get past Denmark and then Russia in the previous two rounds and that the extra physical toll was going to be too much for them after that. It wasn’t and actually, without a doubt, it was Croatia who finished the stronger and fitter of the two sides, taking a 2-1 win over the Three Lions after extra time.
The Croatians are carrying form and they are undefeated in their last seven games. Despite not really having a world class striker to call on, they have scored at least two goals in six of their last seven games (including extra time) which is such a great return from them. They are on a seven-match scoring streak going into the World Cup final and both teams to score is at 5/4 odds* (Betting Odds were taken from 12th July, 2018 at 6:12 p.m.) as the Croatians have gone without a clean sheet in their last four games.
There is going to be the big stamina question come up again. They have played extra time in each of their knockout stage games and that’s the equivalent of an extra match played (90 minutes). So they have certainly put in a lot of extra work. France in composition didn’t need extra time in any of their knockout stage games. So will Croatia have enough left in the tank? They will have had a day’s less rest than France as well.
Croatia have a good midfield led by Luka Modric, the king of their Golden Generation. It may, as we saw against England at times, particularly in the first half, be a matter of them just grinding it out. They did a great job of limiting England’s attack and France haven’t shown a tremendous amount of attacking flair at the tournament despite all the talent they have. France look a pragmatic side with midfield strength and there is every chance that they will be lining up with the same formation and therefore each will cancel the other out. That keeps Croatia in this.
The quieter Croatia can keep France, the better off they will be. Croatia are 7/4 odds to Lift The Trophy* (Betting Odds were taken from 12th July, 2018 at 6:12 p.m.) and that just backs them to get the job done by hook or by crook. They don’t care how they win this. Whether it through another extra time period or even in a penalty shootout (each of the last three World Cup Finals have been to extra time), they are standing on the brink of some pretty huge history.
Croatia have shown that they can stick in there and dig out results. But this will be the best team that they have faced since the group stage and it is not going to be an easy one for them to get the job done in. However, if you are backing the Croatians then there is nothing wrong with a nice 9/4 odds* (Betting Odds were taken from 12th July, 2018 at 6:12 pm) on a Croatia Draw No Bet.
It was not the end to their campaign that England wanted, as they bowed out of the semi-finals in a 2-1 loss against Croatia after extra time. So much hype had been delivered about England and their deep run at Russia 2018 that punters had been piling into them winning the tournament outright.
The dreams all fell apart despite a bright start against semi final opponent Croatia, with Keiran Tripper giving the Three Lions a fifth-minute lead. But in the 109th minute, it was Mario Mandzukic who broke the hearts of the Three Lions with the winning goal to put Croatia through to their first ever World Cup Final.
Had England managed to prevail then UK bookmakers would have been facing one of the biggest ever payouts in history. It is estimated that England winning the World Cup 2018 would have cost the industry around £250,000,000 in payouts.
Betfred alone confirmed they would be in-line to lose £6 million, was England taken home the trophy.
Betfred boss Fred Done said: “That’s two bullets dodged.
“£6 million if this incredibly well marshalled young side had done the impossible and actually won the world cup AND £500,000 on England outright refunds if we had gone out on pens.
“I don’t take any pleasure in that at all for I’m a patriotic Englishman and we’re coming home with honour.”
Belgium v England World Cup 2018, 14th July – 4.00 p.m
England’s young Three Lions team were distraught at the end of extra time in their semi final contest against Croatia. After suffering a 2-1 defeat they knew that a golden opportunity had passed them by. They just didn’t have the legs in the second half to hang in there and neither did they have the creativity in the middle of the park to find that second goal to put heat game to bed after having opened the scoring.
Can England rally themselves for this third-place match and get some revenge over Belgium too who beat them in the group stage? Whether it is third or fourth place which they go home in, England can hold their heads high.
* (Betting Odds were taken from bet365 on 12th July, 2018 at 6:22 p.m.)
England have to rouse themselves for one final effort at the 2018 World cup and success would see them go home in third place, their second-best finish ever at World Cup. The Three Lions lost out to Croatia in their semi final trial, going down in extra time after having taken the lead early in the match through a Kieran Trippier free kick. While boss Gareth Southgate will probably turn to fresh legs, there seems to be a determination to not let the semi-final misery define them.
England have a chance to be positive in this third place fixture, just the second one that they have been involved in. After losing the 1990 semi final against West Germany, England lost the third-place match 2-1 against Italy. England haven’t been great with their creativity from open play at all, but they have found the goals and plenty of them, from set pieces and so both teams to score at bet365 is worth a look at 8/15 odds* (Betting Odds were taken from 12th July, 2018 at 6:22 p.m.).
Strangely this is the second meeting between the two nations at the tournament and this is the second non-contest. Nothing is really at stake in this game and when they met in the group stage in the final round of matches both had already qualified and no-one looked as if they wanted to win that match. Doing so meant that they would go to the more difficult top half of the draw. Belgium took a 1-0 win, just their second ever victory over the Three Lions in what was a battle of the benches.
How much will see changes in the starting eleven of both of these for Saturday’s game? We may see plenty and that is why we’re are expecting a good open game. Each of the last ten third-place matches at World Cups have gone over 2.5 goals and we are backing this one to go the same way and over 2.5 goals at bet365 is at 3/5 odds* (Betting Odds were taken from 12th July, 2018 at 6:22 p.m.). Frankly, it can’t be any worse of a game than that group stage meeting.
Harry Kane has looked a bit of a spent force in England’s last two games, having to do a lot of running with no service coming his way at all. He is still on target for the Golden Boot with a two-goal advantage over Belgium’s Romelu Lukaku. Kane is the 15/4 first goalscorer favourite* (Betting Odds were taken from 12th July, 2018 at 6:22 p.m.) for this match on the weekend. So there’s still something personal at stake for him in this one and should see some time.
England have gone W3 D2 L1 in their last six games (over 90 minutes) and going all the way back to the start of September last year they have lost just one game and in none of the games in that sequence did they concede more than one goal in a game. There are plenty of positives for England to take away from this World cup campaign and build on for Euro 2020. A win in this one over Belgium would ease a lot of that semi final heartache and silence a lot of lot critics as well who have pointed out that England have failed to beat the two half decent sides they have faced at this tournament.
England can still finish on a high in this one and go home in third place. No doubt Gareth Southgate will shuffle the pack a bit and they will be a bit fresher. The semi final will have hurt, but Belgium are hit and miss in their performances and so England can make a game of this by showing a bit of mental fortitude. Back the Three Lions to get the match win in the outright winner market.
With England having exceeded expectations and having hit the semi-finals of the 2018 World Cup, then we think it is time to start getting a little carried away with all of the hype. England face up to Croatia in the semi finals on Wednesday, a game which they are 13/10 favourites at Paddy Power to win* (betting odds were taken from July 7th, 2018 at 7:17 pm), and even if the young Three Lions were not to prevail, they could at least go home with their heads held very high.
But the country is expecting a little bit more now and such is the grip of World Cup fever on the country punters, fans and even Labour leader Jeremy Corbyn, Paddy Power have slashed the odds on a National Holiday being declared should England win this summer’s World Cup from 20/1 down to 5/1* (betting odds were taken from July 7th, 2018 at 7:17 pm). Let’s face it, if England wins the World Cup on Sunday, July 15th there will be a hangover or two around the country.
Bookmakers will be hit hard in the pocket if England does win the tournament outright, and they are just two games from doing that. You could have picked up England at 20/1 odds last December, or 14/1 at the start of June to win the tournament outright. Now they are in at 5/2 to win Russia 2018* (betting odds were taken from July 7th, 2018 at 7:17 pm) and they have a one in four shot of doing so. Paddy Power revealed that over 30% of bets on the World Cup outright winner market they have received have been for England.
Harry Kane holds a two-goal lead over Belgium’s Romelu Lukaku in the Golden Boot race with two games for each to play. So he looks likely to get that and the Tottenham man is the 8/13 Sports personality of the Year favourite at Paddy Power* (betting odds were taken from July 7th, 2018 at 7:17 pm). The country was always going to be leaning on his shoulders for goals and you can take 13/5 odds on a Kane/England Double at the moment. Before the tournament that was a 66/1 shot with Paddy Power* (betting odds were taken from July 7th, 2018 at 7:17 pm).
Spokesman Paddy Power said: “Show me someone in England who says they wouldn’t take an extra Bank Holiday and I’ll show you a liar. Plus, I reckon the country will need at least a day to dry out from the beer should they win it.
“The sun is shining, Three Lions is headed for Number One and we’re going to get stung for millions if Southgate lifts the trophy. It’s not hard to see why you English folk are getting carried away.”
With Skinner & Baddiel’s “Three Lions” song which has pretty much been adopted as England’s anthem receiving 450,000 plays on the day England met Colombia in the quarter finals, that is odds-on at 1/2 to hit Number One in the UK in the month of July.
1/2 Three Lions to be UK Number One in the Singles Chart for July 2018
8/15 Any English football player to win the BBC SPOTY
4/7 A Homecoming parade to be held in London in July 2018
5/1 A national day of holiday to be declared in July 2018 due to England’s World Cup performance
5/1 Southgate to be knighted before December 2019
10/1 Kane to be knighted before December 2019
* (betting odds were taken from July 7th, 2018 at 7:17 pm)
* (betting odds were taken from July 7th, 2018 at 7:17 pm)
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