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Unibet secure 3 year deal as PDC Premier League Darts sponsor

29th September 2017 / lee

In continuing support of PDC darts, bookmaker Unibet have agreed on a multi-year deal to become the title sponsor of one of the organisation’s flagship tournaments, the Premier League of DArts. The operator has already done a great deal of sponsorship in the game as they are already sponsors of the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts as well as the World Series Finals and Melbourne Darts Masters.

Now they have expanded their support of the action by signing on with the Premier League of Darts. The tournament is a sixteen week event with weekly rounds of action coming from different venues across the UK, Ireland and the Netherlands. For the 2018 season, they have expanded their reach as well because one of the weeks will make a stop in Berlin, Germany for the first time.

Unibet are going to be releasing a series of social media videos which relate to the PDC Premier League. The first one of the vibes is a ‘hidden camera’ trick featuring PDC Premier League champion Michael van Gerwen and world number three Peter ‘Snakebite’ Wright.

Detailing Unibet’s commitment to darts, Kindred Group CCO Ebba Ljungerud stated: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. We are planning on making what we already know to be a great tournament even better.

“It’s grown to become the widest-reaching event in darts and we’re looking forward to 16 exciting nights across Europe. Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans. “

PDC Chairman Barry Hearn backed Unibet as title sponsor of the Premier League: “We’re delighted that Unibet have furthered their association with us in their sponsorship of the Premier League for the next three years.

“The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament. The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio”.

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