William Hill launch iPad app as mobile betting grows20th December 2012 / lee
Following on from their successful launch of their iPhone app, Britain’s biggest bookmaker William Hill have served up their new iPad app. The application for the iPad will offer the same bets and events as those available on the full website of the bookmaker. The app, designed for sports fans who want to follow action and bet while they are on the move and the William Hill iPad app will include more in-play markets than anyone else. It will also provide superbly quick access to hot picks and popular accumulators, so that punters can keep up with trends that others are playing.
The iPhone app that William Hill launched has been downloaded over 550,000 times since it first hit the market back in February. This will be another important step forward in growth for William Hill as they keep up with the demand of live betting. The growth of application betting on mobile devices has been so quick and so large, that it accounts for around 30% of William Hill’s online betting. The growth is not expected to slow anytime soon and app betting is expected to reach around 50% of bets placed over the next couple of year. In the build up to the 2012 Grand National, the betting site took around 2,500 bets per minute through the William Hill mobile site. That number should be topped in 2013.
Football will be one of the main markets on the iPad app, as William Hill provide access to 1,001 football leagues, divisions or cup competitions from 97 around the world. The advent of live in play betting continues to grow in its popular, because of the new markets that get opened up when the action is happening. Alongside the general 180 markets available pre-match for football matches with the online betting site, around 100 new ones get opened up when the action starts.
The app will also provide value along with convenience, will William Hill accounting for top prices on the favourites in over 100 Premier League matches played this season. The betting site also offers the largest payout limit on football betting markets in the online industry, players able to take up to a £2 million win.
Juergen Reutter, Director of Mobile for William Hill, said: “Mobile betting is booming. Customers have been clamouring for a specific William Hill app for the iPad and this is simply the best betting app available. Whether used as a second screen solution whilst watching sport at home, or simply whilst on the move, we’re sure it will become a favourite way for many of our customers to bet.”